Simon Sinek Books In Order

Publication Order of Non-Fiction Books

Simon Sinek
Simon Oliver Sinek was born Wimbledon, London on October 9, 1973. As a child, he lived in Johannesburg, South Africa, Hong Kong, and London before settling in the United States.

He graduated in the year 1991 from Northern Valley Regional High School at Demarest. Simon studied law at London’s City University, however he left law school in order to go into advertising. He got his BA in cultural anthropology from Brandeis University.

Simon began his career at Ogilvy and Mather and Euro RSCG, the New York ad agencies. Later, he launched Sinek Partners, his own business.

In the year 2018, it was reported that Simon would start a new imprint of Penguin Random House, called Optimism Press.

He is an unshakable optimist, believing in a bright future and everybody’s ability to build it together.

Simon, who has been described as being “a visionary thinker with a rare intellect,” has devoted his professional life to help advance a vision of the world that doesn’t exist as of yet. A world where the vast majority of people are waking up every morning inspired, feeling safe wherever they are and they end the day fulfilled by the work that they are doing. He leads a movement to inspire people to do the stuff that inspires them the most.

His innovative and unconventional views on leadership and business have attracted some international attention and have earned him invitations to meet with an array of organizations and leaders, including: MARS, Microsoft, 3M, SAP, Intel, the United States Military, members of US Congress, multiple government agencies and entrepreneurs. Simon’s had the honor of presenting his ideas to the United Nations, to the senior leadership of the United States of Air Force, and Ambassadors of Bahrain and Iraq.

Simon, as a motivational speaker, has spoken at TEDx conferences on several occasions, starting in the year 2009, and at the UN Global Leaders Summit in the year 2016.

Simon’s an adjunct staff member of the RAND Corporation, which is one of the most highly regarded think tanks in the whole world. He is also active in the arts and not-for-profit world, where he works with Education for Employment Foundation in order to help create opportunities for young women and men in the Middle East region.

When he is not in hotels, he lives in New York, where he teaches graduate level strategic communications at Columbia University.

“Start With Why” was a global bestseller, selling over a million copies in the United States alone. “Leaders Eat Last” appeared on The New York Times and Wall Street Journal bestseller lists.

“Start With Why” is a non-fiction book that was released in the year 2009. Why do you do what you do? Why are some organizations and people more influential, more innovative, and more profitable than others are? Why do some command greater loyalty from employees and customers alike? Even among the successful, why are so few able to repeat their success repeatedly?

People like Steve Jobs, the Wright Brothers, and Martin Luther King, Jr. may have very little in common, however they all began with the why. It was their natural ability to begin with why that enabled them to achieve some remarkable things and inspire all of the people around them.

By studying some of the leaders that have had the greatest influence in the world, Simon found that they all act, communicate, and think in the same way. And it is in completely the opposite way of what everybody else does. Sinek calls this rather powerful idea The Golden Circle, and it provides the framework upon which movements can be lead, organizations can be built, and people can be inspired. All of it, every single bit, begins with why.

Any organization out there is able to explain what it does exactly, some are able to explain how, but very few are able to precisely articulate why. Why is not profit or money, as these are the results. Why does your organization exist? Why does it do what it does? Why are people loyal to certain leaders but not others? Why are customers really buying from one company or another?

Beginning with why works in small business and big business, in politics, and in the nonprofit realm. Those that begin with why inspire and they never manipulate. And those people that follow them do not do so because they have to. They follow because they want to.

Simon, who pulls on a wide range of real-life stories, weaves together a clear picture of what it really takes to inspire and lead. This is a book that is for anybody looking to inspire others or wants to find somebody to inspire them.

“Leaders Eat Last” is a non-fiction book that was released in the year 2014. Simon’s second book is the natural extension of his first, expanding his ideas at the organizational level. Determining a company’s why is vital, but just the start. The next step is how do you get people on board with this why of yours? How do you inspire commitment and deep trust to the company and each other?

Simon cites the Marine Corps for having discovered a way to build a culture where women and men are willing to risk their own lives, because they realize that others would do the same for them. It isn’t brainwashing either. It is actually based on the biology of when and how people are naturally at their best.

If businesses could adopt such a supportive mentality, their employees would be more motivated to take much bigger risks, because they would realize that their company and colleagues would back them up, no matter what. Sinek shows, this time around, how to sustain an organization’s why while they continually adding in people into the mix.

Readers found this to be a very insightful book about social mindset, people’s behavior, and modern company cultures. It nicely ties in concepts of human psychology with the biological mechanisms inside of us to give an explanation about human behaviors as well as how to deal with them.

One Response to “Simon Sinek”

1. S. Francis James: 2 years ago

   I am studying his methodology and passion.

   Reply